FamilyEbiz

Greetings from Moscow, Idaho. The snow is melting so we may not have a white Christmas after all, but at least we don't have to drive our 15-passenger van through icy streets now!

Pray for us as we gear up for the Family E-Biz Expo in Jan. Lots of details to attend to in addition to my reading load here at seminary.

Last time we discussed using keywords to determine IF people are looking for what you are trying to sell on the internet, HOW MANY people are looking for it and how many Competing websites are selling the same thing.

This time we will look at the different ways people find there way to your website.

The Problem with Selling Things on the Internet-Part 2

Let’s face it, there are only FOUR ways to get a fresh supply of customers to come to your website looking for your product:

1. Send them an email But how many email addresses do you have of people who want your particular product? And how long will it take to go through those...a week, a month?

2. Have someone who knows your product send their friend an email about your product. Again, although this can be effective, it takes lots of time to build a network of referrals

3. Pay for advertising on the Search Engines like Google, MSN and Yahoo. When someone searches on a term, like "Dogs", you will see advertisements on far right hand side. People are actually paying to put their advertisement there. And while this is effective, you had better know what you are doing and watch
your pennies!

4. Figure out how to get your webpage to show up on the first page of a search engine like Google when people type in a search term. Then they will visit your page and buy your product.

Think about that.

Hundreds or thousands of new customers every month! That is what the search engines can give you.Now, not everyone who visits your site will buy, but that’s okay because you will have brand new visitors the next day and the next day and so on and so on.

So, researching what search terms, which is another name for keywords, that people are using to find your particular product is essential to stepping into that oncoming traffic.

Basically, you want to see where the traffic is and then set up your "lemonade stand" right next to that traffic. And it is much easier to go where the traffic already IS and set up your lemonade stand, than try to redirect traffic to your lemonade stand on some isolated street!

And keywords are the way to find and intercept that traffic.

So, you know what people are looking for by how many times they type a keyword into a search engine on that subject. And if you can tell how many people are searching on a particular keyword phrase, you can use that information to tailor the product to what people are looking for.

What I mean is...

When people want to buy something on the internet, unless they know exactly what page to find to get that item, the exact url for that page, they will usually type the item in a search engine and see what results are listed there. And the more specific the search terms, the more ready they are to buy.

For example if I type in "dogs", I am just curious about dogs in general. I’m just browsing. But if I type in "electronic dog training collar", I probably have my credit card next to my mouse pad ready to purchase that item!

So, if I can find out how many people are searching on the term "dog", but also how many are searching on "electronic dog training collar" and "hunting dog training video" and "dog grooming tips"...I can then focus on niches within the area of dogs.

And this is important to avoiding a lot of competing pages.

A Great Christmas Gift

"This was just what I was looking for-something for each member of my family. I chose this as my own Birthday present, but it turned out to be a gift to each member of our family who attended, with valuable topics and discussions for all."
Shelly Miller...Florence, Alabama
(Family Entrepreneur Conference and Retreat)
This is what Shelly wrote us after our Family Entrepreneur Conference in Alabama. Won't you consider joining us at the Family E-Biz Expo in Austin, Texas on Jan 20 and 21?

You could give the Expo as a gift to your spouse, your family...even your in-laws! What better way to say Merry Christmas than giving a Family Entrepreneur Conference that could change their lives forever.

PLUS, anyone who buys this a Christmas gift will receive a Christmas gift from me. I will send you a 87 page ebook titled "Search Engine Optimization Made Easy". This is one of the clearest, most cogent
ebooks on getting your website to rank high in the search engines.

And ranking high in the search engines means fresh customers everyday!

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For more info, click on the link below:

----> http://www.FamilyEbiz.com/expo.htm
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See ya next time!
Warmly in Christ,
Stephen Beck
http://www.curriculumconnection.net
http://www.familyebiz.com
info@familyebiz.com

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