FamilyEbiz

The problem with an internet business, or any business for that matter, is NOT finding a product to sell. Finding a product to sell is the EASY part, trust me. The hard part is finding out if there are people who want to buy your product AND how many other websites are selling the exact same thing you are!

It is amazing to me how many people start a business just assuming that there are people who want to buy what they are selling. What I mean is, there are thousands of people each year who borrow money, rent a lease space and buy inventory without doing ANY market research what so ever! And nowhere is that more true than on the internet.

Which is so sad.

Because there are very simple ways to determine:
IF there is a market for your product, HOW big that market is and WHAT kind of competition you will be facing. Most traditional businesses would give their right hand (and a sizable sum of money) to get this kind of information.

For example, I sell books and CD’s at homeschool book shows. What if I knew in advance which books would be in demand, how many people would want those books and how many other vendors at the show would be selling the same books? Do you think that would affect which book I would take?

You bet!

I would load up on the books that I knew people wanted AND that other vendors would not be bringing. Meaning, I would leave the unpopular books at home AND I would leave the wildly popular books that every other vendor was carrying at home as well!

So, you want to sell something that is in demand, but has relatively few competing web pages. How in the world do you find this information? Well, on the internet, you have to do keyword research. Keywords are the words and phrases that people type into the search engines when they are looking for something.

If you want to know about dogs, you type in "dogs" into a search engine like Google, Yahoo, MSN or Ask Jeeves and it returns millions of web pages about the topic you typed in. In this case, dogs. And it gives you these pages not randomly but with the most important pages first. Meaning, each search engine has formula, called an algorithm, for determining which pages are MOST related to the subject you typed in.

So why is this important?
Well, if you want to sell a product consistently...month in and month out...year in and year out, then you have to have a fresh supply of customers looking at your product.

Warmly in Christ,

Stephen Beck
http://www.curriculumconnection.net
http://www.familyebiz.com
info@familyebiz.com

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