FamilyEbiz

Greetings from Moscow, Idaho!
This is Stephen Beck with Family Entrepreneurs.

Before we get started:

We have two Teen Business Workshops scheduled in Texas!
The first will be in Austin, Texas on June 21 and 22, 2005. Remember only 25 students will be accepted. It will be first come, first served. So click on the
link below, NOW!
http://www.familyebiz.com/Teen%20Business%20Workshop.htm

The second Teen Business Workshop will be in Tomball (just
north of Houston...Luv ya Blue!), Texas at Tomball Bible Church
on June 27 and 28. If we enroll 50 students, we will have two
classes. One in the morning and one in the afternoon and it
will extend to June 29 (my anniversary!). I will be speaking at
Tomball Bible Church on Sunday night, July 26. The title is
The Biblical Case for Teaching Your Children Practical and
Entrepreneurial Skills and it will be free to the public.

Again, we expect this Teen Business Workshop to sell out very
soon, so click on the link below to reserve your spot.
http://www.familyebiz.com/Teen%20Business%20Workshop.htm

Biblia

Do I have a treat for you! My good friend Jack Van Deventer wrote
an article for one of my favorite magazines and he has graciously
allowed me to reprint it here. I am sure you will agree that he makes
a compelling case for entrepreneurial education. And the really cool
thing is...his daughter took my Teen Business Workshop!

When Christians Mean Business
by Jack Van Deventer

Part I

Here are three questions to ponder. If spreading the gospel
costs money, why aren't Christians better businessmen? If
graduates of Christian schools are supposed to be highly-
motivated, hardworking, and honest employees, why aren't
corporate recruiters targeting Christian colleges? If Christian
education is superior to that of government education, why
isn't it evident in the marketplace?

Opinions will differ, of course, regarding the degree to which
(or even whether) Christians outpace their nonchristian
counterparts in business success, on-the-job performance, or
education. My prayer is that Christians, indwelt by the Holy
Spirit, will show the fruit of their salvation by using their
God-given talents in all areas of life including business. My
perspective on the questions raised in the opening paragraph is
that Christians as a whole are underachievers in the money-
making realm, being ignorant of and untrained in the basics of
doing business.

Whereas we've seen pockets of notable progress in essential
areas such as worship, music, and education, the resultant
economic blessing or favor that one would expect to follow has
not yet been apparent. In theory, Christians are poised to make
substantial economic advances in the next generation because of
progress in Christian education, but if the Christian education
we provide our children emphasizes the ethereal to the
exclusion of the practical, will our children be any less
dependent on pagans for their income than we are now?

Credenda Agenda is a bimonthly periodical exploring all areas
of life from a biblical, classical Protestant perspective. It
is available either from this home page or in a mailed
hardcopy. We want to encourage as wide a distribution as
possible, and we survive by means of the contributions of our
readers.
Permission to reproduce and distribute material from any format
of this publication is hereby granted.

Practica

I receive a lot of emails from you guys and this one I thought might
be very instructive.

--------------------------------------------------------------

I want to thank you for the newsletters you have been sending
us. We really appreciate the information. We already have some
home businesses but need advise on how to get traffic. Any
advise would be greatly appreciated!

~Francine
http://www.freewebs.com/swimwear_solutions/

----------------------------------------------------------------

Francine,

The key to getting more traffic to your website is found in
search engine optimization. I mean where else are people going
to find you? If someone wants something on the internet, they
type a search term into Google, Yahoo!, Ask Jeeves, MSN or Alta
Vista.

So, you have in order for people to find you in the search
engines, you have to focus your website on what people are
searching for, specifically keywords. Meaning, if I were
looking for a modest swimsuit, I would not type in “swimsuit”.
This would return way too many results to me and probably bring
me to pages that I would not want to see! But, if I typed in
“modest swimsuit”, I am honing in on what I am looking for. And
if I typed in “modest swimsuit patterns”, I am probably ready
to buy.

You see, the longer the keyword phrase, the more specific the
search and the more serious the searcher is. Meaning, he has
credit card in hand...he is not just surfing the internet. That
said, you want to optimize your pages for your key words (or
search terms); the words that your customers are trying to find
you with! Which makes us wonder. Is “modest swimwear” a topic
that anyone searches on?

If we type “modest swimwear” into overture’s keyword suggestion tool:

http://inventory.overture.com/d/searchinventory/suggestion/

we find that 1186 people searched on that term last month. Not
a ton of people, but maybe we can get a few to visit our site.
Let’s try a related term, “modest swim suit”. Only 216 searched
on that in an entire month!

Next, let’s look at “modest swimsuit pattern”. Oops! No one
searched on that term at all last month. So, the moral of this
story is that if you want to sell modest swimsuit patterns on
line, you had better optimize your page for the keyword,
“modest swimwear”. So, how do you optimize a web page for the
search engines?

There have been entire books and courses written on this
subject, but I will give you a few hints:

1. Make sure that your URL or domain name has the keyword
“modest swimwear” in it. For example:
http://www.modest-swimwear.com or
http://www.modest-swimwear-pattern.com

You can have other words in your domain name besides your
keyword, but try not to have too many. Your website domain name
is http://www.freewebs.com/swimwear_solutions/ I would
suggest actually spending the $15 to get a domain name that
does not have “freewebs” in it. It will make you site appear
more professional and increase your domain name’s keyword
density (the amount of keywords versus the total amount of
words in your domain name).

2. Make sure your title has your keyword in it. I am talking
about the title tag in the <head> part of the html in your web
page (or if you use Front Page, it is located in the page
properties). This should be an h3 tag and it is what shows up
at the top of the browser when someone is on your page. So use
something like, Swimwear Solutions-A modest swimwear pattern
for the modest woman!

You see I got “swimwear”, and “modest” in twice so that it has
a higher keyword density.

3. Make sure the content on your page has your keywords,
“swimwear” and “modest” liberally sprinkled throughout the
page. As Brad Fallon says, use your keywords like you
vote...early and often! Actually he is THE SEARCH ENGINE GURU.
And he has a 10-hour course on how to get traffic through the
search engines. He is IT when it comes to all of this. His
course is a little pricey, but it could easily pay for itself
if you have done a thorough job on your keyword research and
picked a product accordingly. A product that you know has
demand because people are searching about it! Here is the link
to his course:

http://stompingthesearchengines.familye-biz.com/

4. Another big piece to this whole puzzle is links. Meaning,
you want other sites pointing to your site. And you don’t just
want any link, you want relevant links. If ten other sites
point to your site and use the keyword, “modest swimsuit
patterns” in the link (meaning, the blue part of the link;
the link name), then what will the search engines think your
site is about? Modest Swimsuit Patterns, of course! And SOMEONE
ELSE’S opinion of what your site is about is more important
than what YOU say your site is about. Think about it. If I say
my site is great, that is one thing. If someone else says my
site is great that is quite a different story. It is the same
with search engines. So, you need to develop a link strategy
and make it easy for others to link to you.
Example of the link you would use:
<a href=”http://www.modest-swimwear-pattern.com”>Modest
Swimwear Pattern</a>

This is where Brad Fallon’s search engine course really shines!
He tells you where to find high page rank links that point to
your site for F RE E! He also tells you how to exchange links
with other sites that have relevant content in order to rank
higher on the search engine pages. It is not as hard as it
seems. If you can get a few more links than the site that has
#10 spot on Google for your particular keyword, then you will
be on the front page of Google for that search term. If you are
not on the front page, why bother? No one has the patience to
search past the front page anyway! So, either use his
techniques to get in the top 10 results or plan on not making
many sales.

If you want a very good overview on selling online consider
Andy Jenkin’s Ebook:
http://onlinestorebuilder.familye-biz.com/

Andy co-wrote the search engine course mentioned above, but it is not quite the 10-hour industrial strength search engine optimization course that they wrote together. Yet, it has all of these search engine tips and much more. In addition, it describes in detail: · How to determine demand and competition · How to choose a product · Where to find those products wholesale · How to get customers to your site · How to accept different forms of payment · How to replicate this model over and over to form multiple streams of income · And much, much more! Best of all, it is written in a very friendly, down to earth way by a husband and wife (Andy and Audrey) who have their own store(s) online. And they include plenty of real-life examples as well. Actually, it is two Ebooks in one...how to setup a online store and how to do it with Yahoo! Stores.
I recommend this one heartily. For most books about how to make
money on the internet, I wind up asking...where's the beef?
Well, this is one of those few Ebooks that has the
BEEF...exactly WHAT to do and HOW to do it!

Here is a hot tip regarding this Ebook. Andy is coming out with a video version of this course and will DISCONTINUE the Ebook forever. And do you think the video will cost more? You bet. And you can't blame him. If you just spent a gazillion dollars on video, you would pull the Ebook too so that people would buy the more expensive video instead! So, my advice is get the Ebook NOW, before the prices go up. Here is that link again: http://onlinestorebuilder.familye-biz.com/
Warmly in Christ, Stephen Beck http://www.curriculumconnection.net
http://www.familyebiz.com
info@familyebiz.com
If you have suggestions on future newsletter topics or have questions, please email me. To subscribe to this newsletter, go here: http://www.familyebiz.com/signup.htm

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