Why Did I Wait So Long?

I hope you had a great labor day! Before I get into the meat of
this email, let me remind you of a few things coming up.

First, remember to mark your calendars for October 27, 28 and 29.
that is the weekend of the Big Seminar in Atlanta. Kerry and I
would love to have you join us there.

We will take you out to dinner on Thursday night (it starts
bright and early Friday morning) and after dinner, we will sepnd
a couple of hours discussing online business and what to expect
in the next three days of the conference.

We will also introduce you to our contacts at the Big Seminar.
Knowing others in the business is essential for finding help and
launching products of your own.

So, consider coming with us to the Big Seminar. Oh, I almost
forgot. We will also give you a ticket to our own Family Ebiz
Expo in February. Stay tune for details on that.

==> http://FamilyEbiz.com/bigseminar2006.htm

Okay, the second thing I need to mention is that I will be
launching my membership site next month. I have already allowed
some in, just to help me get all the kinks out. So far, it has
been awesome. Audios, videos, teleconferences, product
reviews…the list goes on and on.

My membership is the FAST track to being successful on the
internet. And there will be a suprise profit sharing component to
it that you will NOT WANT TO MISS!

The third thing is the Impact Web Audio software. You owe it to yourself
to check it out. Putting your voice on your website with a
professional soundtrack in the background has NEVER BEEN EASIER!
And you can not beat the price.

I even throw in a tutorial video for free. You will see how I use
it to create messages and welcomes. I even give people a “taste”
of talks that I have created and sell on my web site.

This software even comes with 100% resale rights where you get
100% of the pr4ofit when you recommend it to others. If you are
looking for a product to sell on your website, this may just be
the thing!

==> http://ImpactWebAudio.FamilyE-biz.com/

Now to the meat…

I have been threatening to change autoresponder services for some
time now. For those of you who do not know, an autoresponder
service is an online service that allows you to program a series
of emails in response to an action.

If someone signs up for your newsletter, they get a series of
email messages that you direst to them. If they sign up for a
mini-course, the same thing. If they buy a product, then you
automatically tell them how to get the most out of the product,
how to share it with others and other related products they might
be interested in.

Now, I have been using 1 Shopping Cart for my autoresponder
service for about a year and a half now, and I did not want to
switch. But I finally bit the bullet and bought a subscription to
Aweber for my membership site.

Why did I wait so long?

Here are the differences I have found…

First, Aweber sends your emails IMMEDIATELY. That is important
when you are sending a reminder for your teleconference call in
30 minutes. With 1 Shopping Cart, your email waits in line behind
other people’s jobs in front of you. One time, my “30 minutes
until the teleseminar” email arrived the next morning!

Not a great way to endear yourself to your readers.

Second, Aweber makes it very EASY to create an email capture box.
Just click a few buttons and it is ready. With 1 Shopping Cart,
you create a form, copy the html, place the html in about 3
DIFFERENT places in your web page and hope for the best.

And there is no way to tweak it if you want to change something.
You have to create the form from scratch again, and place it into
your web page again and upload your web page to the server
again…well, you get the picture.

Aweber associates the form to the particular list (VERY handy)
and keeps it on file. You just place a script in your web page
that finds the form on Aweber’s server. When you make changes to
the form (like colors, text or spacing), you do it online in your
Aweber account and you don’t have to change anything on your web
page…VERY SLICK!

Third, you can generate a separate “thank you” for each email
capture form. No more “Thank you for subscribing to the Family
Entrepreneur Newsletter” going to your dog newsletter
subscribers. That tends to make people testy and unsubscribe. 1
Shopping Cart only has generic thank you pages.

And last, REAL stats for your emails. How many opened your email
and how many clicked on the “offer” or link inside? You can even
track sales and see at a glance how many people bought a product
as a result of your email.

With 1 Shopping Cart, only those who accept their email in html
form are figured into the stats. How in the world do you know how
your emails are performing when you do not have an accurate
assessment of who is opening your emails, who is clicking on the
links in your emails and what they are buying as a result?

Aweber even allows you to SPLIT TEST your emails. Imagine being
able to rotate subject lines to see which emails have a higher
open rate. Or rotating your “offer” in your emails to see which
sales copy generates more click-throughs and thus, more sales?

The one thing I haven’t figured out is how to automatically sign
up a customer to my email list when he purchases a product. That
is something “built-in” to 1 Shopping Cart since they have an
autoresponder/shopping cart all rolled into one.

Hopefully, I won’t have to switch shopping carts…but the
advantages of Aweber in terms of ease, speed and stats outweighs
the convenience of having everything in one place.

So do yourself a favor and get an autoresponder. Then make sure
you choose Aweber as tour autoresponder. click on the link below
and sign up right now!

==> http://aweber.familye-biz.com/

Blessings,

Stephen Beck

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