Hey,
I’ve just been checking where some of my pages are ranked in
Google. A little while back, I did some keyword research related
to my niche of teaching business to families and used that
research to manipulate some of my pages so that they rank higher
in Google.
I am happy to say that I rank in the top 10 in Google for many of
the keywords that I have targeted. What is this mean in English?
It means more visitors to my web site, which translates to more
sales, and also translates into more subscribers to my
newsletter, which translates into future sales!
So, this search engine optimization stuff really works!
Would you like to know the top three ways to optimize your web
page to rank higher in Google? Then read on…
Before I tell you the top three ways to optimize your web page to
rank higher in Google, which is really like saying the top three
ways to get more paying customers to your web site…I would like
to tell you about a little scratch and dent sale I am having.
I found four sets of talks that I gave last year when I was
cleaning out the desk where I burn and package CDs. Yes, I
produce and duplicate my own audio products. If you would like to
know more about how to do that, click on the link below:
http://www.homerecordingtutorial.com/
Anyway, I found these four sets of talks and below is a
description of them:
Set 1 — $45
Brainstorm Ideas for a Family Business
Dad’s and the Big Picture of Education
The Importance of Teaching Life Skills to Your Children.
Let’s Talk about Debt
Make Money Online Tonight
Start Selling on eBay This Week
What About a Family Business?
Winning the War for Our Culture
Why Study the Classics?
Set 2 — $45
Brainstorm Ideas for a Family Business
Dad’s and the Big Picture of Education
The Importance of Teaching Life Skills to Your Children.
Let’s Talk about Debt
Make Money Online Tonight
Start Selling on eBay This Week
What About a Family Business?
Winning the War for Our Culture
Why Study the Classics?
Set 3 — $25
Leadership Education, Not a Conveyor Belt Education
Ebiz…How to Start Tonight
Let’s Talk about Debt
Dad’s and the Big Picture of Education
Winning the War for Our Culture
Set 4 — $25
Dad’s and the Big Picture of Education
Winning the War for Our Culture
Spending Time with God.
Teaching your Children about Debt
Why Study the Classics?
How were the Old Testament Saints Saved?
These are the only sets I have and I can not mix and match. They
will be packaged in individual CD envelopes. Be the first to
email me telling me which set you would like and the set it
yours. Be sure to include a phone number so I can call you to get
payment information from you. Prices are as marked above.
Now, about those three ways to optimize your web page:..
First, include your target keyword in the title of your page.
Now I am not talking about the title that people see on your
page, I am talking about when you right-click on your web page in
your HTML editor and you click on page properties, it will have a
space for the title. Type your target keyword in there. You will
know you’ve done this right when you see it in the blue bar at
the top of your browser in the preview mode of your HTML editor.
Second, type your target keyword at the top of your page and use
your HTML editor to make it into an H1 or H2 tag. Remember, this
is different than the title tag on your page, which we covered in
the first step.
Third, use your target keyword in the text in the body of your
web page. Use it once or twice in the first paragraph, again in
the second paragraph, and then maybe at the end. Don’t use it too
often, or you might get penalized by Google.
There you have it for the on-page optimization. Off-page
optimization consists of getting backward links, but I’ll talk
about that another time.
Blessings,
Stephen Beck
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