Have you ever seen a funnel before? If so, you know that it has a large opening at the top and a small opening at the bottom. You can fit a lot of items into the top of the funnel. However, only a small amount of items can fit into the bottom of the funnel. This is because the bottom is tighter and has a limited amount of space available.

When you are running a real online business your product portfolio should look the exact same way. At the top of your portfolio should be free offers that people can obtain with no strings attached. A perfect example is a free article you write on a blog. As you continue on through your portfolio, you should require more but offer better value. You might offer a free report in exchange for an email address. You then offer a $10 report, a $50 book, a $100 training program and so on.

By having a number of products at different price points, you give your customers high quality information that they can use. What this does is build trust in you and makes them more willing to spend even more money with you. As they progress through your marketing funnel, it becomes more difficult because the price point creates more friction and hesitance. A higher price point requires a deeper level of commitment.

As a result, it is important that you take the time to build confidence in you in the mind of your customers. You need to demonstrate to them through your marketing process when you sell your knowledge that you care about them and not just their money. The key to these online business opportunities is to build trust in the mind of your customers. This will help them to understand your message and they eventually become promoters of your message, which is how you find affiliates.

This is exactly how the funnel works in your internet marketing business. As you begin your real online business, your main focus is to find something to sell. If you can do that, you know you can make money. That being said, the business owners who recognize this process will make more money and will have more customers doing higher value transactions with them because of this. As the needs of their customer, they are able to meet those needs.

By focusing your efforts on providing value, you will build up the level of trust that your customers are willing to invest in you. Your product portfolio funnel should illustrate this by including escalating values of products with escalating price points. Now you should not expect to have this coming out of the gate. However, you do want to have this as something that you can shoot for and build towards, because it is absolutely essential if you want to build a big business when you sell your knowledge.

1. Write down everything you need to do
In order to manage your time you must identify what you need to do each day. You do not need to jot down the stuff you can delegate, just the stuff you have to do personally. Make sure you have access to it so you can constantly refer to it. Do not worry if you are not able to get everything done, you can always add it to tomorrows list.

By making a list and tracking your progress, you will get more done. List the most important to-do items first and prioritize accordingly. Just the act of doing this will make you more productive and if the unexpected occurs, you would have at least taken care of a lot of the high priority tasks.

2. Checking email can waste a lot of your time.
 One of the biggest mistakes you can make when you promote home-based business opportunities is checking email constantly. Constant email checking often results in hours of wasted time a day. You should have a designated time throughout the day that you check email, ideally after you complete some of your more important activities during the day.

One common misconception is that email is not distracting if you do not reply, only check. This is not true because even if you only read, it still takes some of your mindshare away from other activities that are more productive for building your business.

3. Do not Waste Time Surfing the Internet.
Monitoring your web surfing time can be a challenge. Many times you do not even realize how many hours you spend on non-productive web surfing activity. If the home-based business opportunities that you promote are your primary income, you may have to spend a significant amount of time on the computer. However, that does not mean you have to spend that time surfing the net. Instead, it should be spent working on activities that promote and develop your business.

4. The phone can waste a lot of time during the day. 
Depending on what type of home based business opportunities you are promoting, you may have to spend a lot of time on the phone. However, there is a difference between productive calls and unproductive calls. You should screen your incoming calls either through a personal assistant or a voice mail so you are not wasting your time. When you are working on your most important activities, avoid answering the phone during those times. Instead use that time to generate business by developing content and driving traffic to your web site.

Take some time to evaluate how you spend your day. Look at the time you spend on email, on the phone and surfing the internet. Apply some of these suggestions so you can improve your time management ability. 

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Copyright Stephen Beck, 2009
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Stephen Beck shows families how to sell their knowledge to increase their customer base. Read more of his free articles at http://www.squidoo.com/ebooks-3.