Selling Information Products And Handling Payment Transactions

An important part to the process when you sell information products is receiving the payment. You can either go with a company that allows you to receive payments for both physical and digital products or a company that allows you to accept only one type of product, which is the option I recommend fornewcomers.

One payment company that you can use for digital info products is Clickbank. While it only handles digital products, it is great for newcomers to the industry. Another reason why Clickbank works well is because they handle the transaction on your behalf. It is not even necessary for you to see the credit card information for your customer. The only negative is that you cannot use them for physical products even if they support a digital product.

What happens if you want to sell information products that are in physical format? You have two options, either option #1 where you provide the physical product as a bonus to the digital item or option #2 where you use a different payment processing company to handle the physical product.

If you want a payment processing company that handles both types, look at 1ShoppingCart. It comes with the ability to receive payment for both physical and digital products. The only disadvantage is you will have to pay for this service in the form of a monthly service fee. Therefore, you will need to look at your revenue generated per month and see if it makes sense financially.

As an alternative, you can also use PayPal or MouseECommerce. PayPal is free to use. They allow you to sell digital and physical products but if you are selling both, you should use Clickbank to handle the digital and PayPal for the physical version. Here is how the process to sell information products would work. Let us say that you have a product that consists of an electronic book and an audio CD that matches up well with the content in the book. What you would do is let your customer buy your ebook through Clickbank and then offer the audio CD on the download page of the ebook using PayPal.

These are some examples of the way to handle transactions for your products. 1ShoppingCart is your best option if you have a steady stream of sales and make enough to cover the monthly fee. If you are just starting out, the best option for you would be to use Clickbank to handle the digital product sales and PayPal for physical product sales when you sell information products.

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Copyright Stephen Beck, 2009
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Stephen Beck teaches people how to start their own coaching business. Read more free articles by Stephen at www.squidoo.com so you can start today.