Secret Agents, Your Key to Success

When you think of the perfect business, what do you imagine? How about one that runs itself, requiring little input from you? It’s not a dream. Here’s how we make it happen.

Let’s imagine a customer cruising the Internet. She comes to your site, and sees an invitation to your newsletter. Usually, she would move on, but she’s intrigued.

“Hey, I like the way this guy thinks. He makes a lot of sense. I’d like to read that newsletter and see what else he has to say.”

Autoresponder number 1 does its job –it collects the e-mail address, and sends the newsletter with no input from you.

(We don’t call this autoresponder number one, of course. The full name is Contact Management Online Autoresponder. Don’t let that big-name scare you!)

As your visitor reads the newsletter, she appreciates your honest evaluation of your products. She sees something that’s perfect for her, and decides to buy it.

Once her order is processed, and e-mail is sent to her. She’s thrilled at the bonus that you’ve added to this product. Getting something for nothing really made her day.

Autoresponder number 2 has done its job.

Seven days later, your customer gets another e-mail. This e- mail asks how she enjoys her product, whether it was helpful, and how your business fulfilled her expectations? At the end of the e-mail, she is also asked for a short testimonial. She e-mails her replied, and you have a new testimonial to put on your webpage.

Autoresponder number 3 has done its job.

Your customer gets a weekly or biweekly e-mail automatically after that. Your newsletter contains great information on using the product to make more money, or build beautiful scrapbooks, or save money on purchases, or how to build a free website without pay… whatever your product is about.

This kind of excellent customer service keeps your customers feeling valued. By helping them use their product, you reduce the number of returns. Even better, it keeps your business name front and center in the customer’s mind.

Autoresponder numbers 4 through 10 have done their jobs.

You can use this method to keep track of what your customers are buying, and what their preferences are. Perhaps the client who’s bought a $10 e-book would be also interested in the $75 home study course. Another customer who bought the home schooling curriculum for mathematics may also want the literature home schooling curriculum.

Your customer will get personalized e-mails, recommending products similar to the ones that have already been purchased. She sees the benefits, and has been looking for this product for ages. Thank goodness you just brought it to her attention.

She clicks on the link and buys the related product. Auto responder number 11 has done its job.

Do you see the value of the secret agents? My 11 auto responders grow my business at any time, even while I’m sleeping. It’s a simple, hands-off approach that is very effective.

If only I could take them out for dinner to celebrate another record-breaking year at FamilyEBiz!

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© Stephen Beck, 2008
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Stephen Beck teaches 7 simple repeatable steps to starting a Christian Home Based Business. For a free CD explaining those steps, visit Start Home Business right now.