This article is a continuation of a series of articles I have been doing featuring webinars. Learning a few internet marketing basics such as webinars can really increase your sales. Webinars are my favorite technique in making money online for numerous reasons. Here are a few more great reasons why I believe webinars are the future, not just for home internet businesses such as my own, but for just about every kind of business model.
1. More control over interaction
There are a number of ways you can control the interaction with a webinar service. In teleseminars, suppose you want to give the listeners a chance to ask questions. You would have to un-mute everyone and if there were a large number of people on the call, the feedback would drown out any attempt to ask a question. You would not be able to hear anything but background noise. For example, on one teleseminar we all heard a man shouting at his wife. He had no idea we heard him because he was not listening when I un-muted the line.
So I would rather avoid all of that, and have control over all of the interaction. I can answer all the questions of my listeners without having to un-mute everybody. With webinars, I do not hear all that feedback, hear dogs barking, and people screaming and all kinds of stuff. So you just have a lot more control over the interaction with a webinar.
2. Your listeners to do not incur long distance charge
How cool is that? People get tired of listening to teleseminars and paying all those long distance charges, especially people in the UK, Africa, or Australia. These are all places where I regularly have listeners on my webinars. Anyone can just listen over the internet, free of charge, with no special equipment required on his or her end. Another benefit of this is that at the end of a 1 to 2 hour call; your potential customers have not already shelled out some money to invest in you before you have even given your sales pitch.
3. Send people directly to your website
At the end of your webinar, you have the ability to send your listeners directly to your webpage. If you are going to sell something at the end of a webinar, for example, an information product, you can send people directly to your sales page. On the other hand, if you are running a regular teleseminar, after they hang up the phone, then they have to take the extra steps to go to their computer, get online and go to your website. That is a lot of steps in between. There are many ways your potential customers could get distracted. If they are already on your webinar, boom! They are already on the internet. They are already locked in. All they have to do is go to your website. You can do the same thing with your retail or offline business. If you are telling them how to use your professional services, you can send them directly to an appointment setting on your website.
Here is the deal. I believe each and every business should consider using webinars as a part of their marketing strategy. There are benefits to all types of businesses to use a webinar service.
_____________________________
Copyright Stephen Beck, 2010
You have permission to reprint this article as long as you don’t make any changes and include the bio below.
Stephen Beck can teach you internet marketing basics and how to make $1000 on the internet. Pick up a FREE link to his webinar, where Stephen shows you everything you should do: http://www.youronlinebasics.com/go.html.
Related Articles
No user responded in this post
Leave A Reply