There are four ways you can format any live webinars that you host. Today I will focus on the first way, today’s starting internet business tip, which is the free webinar for prospects that you offer to sell your product offering. The idea behind this format is to give the participants value in the first sixty minutes so that they will be willing to buy from you in the final ten to fifteen minutes when you tell them about your product offering. You do this by explaining how to do whatever your topic is about and then selling them the step-by-step strategies and techniques behind how to do it.
Case in point, I may reveal what you should do to run a successful webinar in general, but then sell you the step-by-step system for running a webinar. Do you see the difference? I can tell you how to shed unwanted pounds. I cover the general steps. I can then sell you on the step-by-step program to shedding those pounds using a proven system that works.
The key is to be straight up with people. You want to give them the formula for getting what they want, but sell them on the actual specifics of executing that formula. This is a time-tested principle. You show them each step that makes up the formula, but whatever you have to sell them is going to reveal exactly how you do step number one and so on. You can tell them what to do, and then show them the best, fastest and most effective way to do it. This method works for software as well as information products also.
On live webinars, during your promotion period, you can promote an information product, software, some type of physical product, or even an affiliate product. This is a product someone else sells but they pay you a commission for each customer you refer. One way to increase your affiliate sales is to include training on that program if they buy through your link. Another way is to show the results you got with the product and then offer an affiliate link so you can get paid if they buy.
To elaborate on selling affiliate products, in my case, a product launch formula that someone else sold was one of the best things I have ever used. It really helped my business out tremendously. If I am promoting an affiliate product, I need to show results and demonstrate how it worked for me, and then I can put my affiliate link at the back end of a webinar and I can make some money that way. If you do this with a product that has worked well for you that you really believe in, it is easy to help others see how this product is of such great value and how it can benefit them. I have found this to be especially effective with software products.
I have found this model of selling by offering content for the majority of the webinar and selling briefly at the end to be very effective. In future articles, I will outline the other three methods for utilizing webinars.
_____________________________
Copyright Stephen Beck, 2010
You have permission to reprint this article as long as you don’t make any changes and include the bio below.
Stephen Beck can teach you ”starting internet business tips” steps and how to make $1000 on the internet. Pick up a FREE link to his webinar, where Stephen shows you everything you should do: http://www.youronlinebasics.com/go.html.
Related Articles
1 user responded in this post
I’ve had similar success with the “Lots of content followed by the short sales pitch” approach.
The most difficult part is finding appropriate JVs whose lists are really qualified for the product being sold. Tips?
Blessings,
Jim Bob
Leave A Reply