How To Use A Live Webinar To Explode Your Business

One factor that drives the number of participants for a live webinar is the entertainment factor but there are other elements that drive participation as well.

First of all, they keep people’s attention long enough to get your point across. Many people have products and services that do not easily break down into a fifteen second commercial. Or a quick glance at a newspaper ad. If you are selling products, it is important to get the attention of your customer and keep it long enough to get a complicated idea across to make a sale.

A live webinar is one of the most interactive exposures you can have for your business. You can generate instant feedback with it. One thing I like to do on my webinars is ask the participants if they can hear me. They reply instantly and I can react accordingly. It does not matter what question you ask them, you can use this feature to target the direction you want to go on the webinar.

Polls are another great feature of webinars. I can make up any questions I want and poll my audience and then display the results to them immediately. This is a fun and interactive way to get your listeners involved and engaged during your webinar. As you conduct a poll you can actual see the percentage of your listeners who are participating in your poll. Sometimes I play up the poll by telling my listeners that I have responses from 53% of them and I am going to close the poll in about 10 seconds if they want to respond. It is amazing to see the results pour in. After I close the poll, I can then show the results to my listeners to make this even more interactive. All of this is of course in real time.

Since my business is based on selling information products online, when I conduct a webinar I ask my customers what their challenges are. Some of the responses I get on my live webinar are difficulty in understanding technology, no good ideas, the inability to find the time and no step-by-step game plan. This question allows me to make sure I cover the challenges that my participants are having so that the webinar is more relevant to them. I then know where my audience is at and can adjust accordingly.

Webinars are a great type of event you can use to build your business. I credit a major portion of my success to them and you can duplicate my results if you are willing to hold your own live webinar.

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Copyright Stephen Beck, 2009

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Stephen Beck helps entrepreneurs make profits through webinar training. Go grab his complimentary online business information at http://www.WildlyWealthyWebinars.com so you can start right now.