Imagine the perfect business with me…
One day, along comes a visitor to your site. She sees an invitation to your newsletter, and though she is already flooded with e-mails, shes intrigued.
“Hey, this guy thinks the way I do! This guy actually makes sense. I think I will subscribe to his newsletter and see what he has to say.”
Autoresponder number 1 does its job it collects the e-mail address, and sends the newsletter with no input from you.
(We dont call this autoresponder number one, of course. The full name is Contact Management Online Autoresponder. Dont let that big-name scare you!)
As your visitor reads the newsletter, she appreciates your honest evaluation of your products. She sees something thats perfect for her, and decides to buy it.
Once her order is processed, and e-mail is sent to her. Shes thrilled at the bonus that youve added to this product. Getting something for nothing really made her day.
Autoresponder number 2 has done its job.
The following week, a third auto responder generates an e-mail for your customer. Shes happy that you have taken the time to ask how she enjoys the product, the service, and the value. Shes asked for a testimonial that you can share with others on your website which she gladly e-mails back.
Autoresponder number 3 has done his job.
Each week, your customer receives another e-mail. Not only does this help them with product support, the e-mail also offers valuable tips designed to keep them reading. Your clients benefit from tips on expanding their business, including information on how to build a free website without pay.
This helps keep your customer happy and reduces the likelihood that they will return your product. Remember, many people will not even use your product (especially informational products), unless you encourage them to.
Autoresponders #4 – #10 have done their jobs.
Of course, clients that are interested in a $10 e-book may also be interested in your more expensive home study course. Perhaps there are other opportunities for cross marketing. By tracking the preferences of each client, and speaking directly to their preferences and desires, you can increase sales.
Every few weeks, your customer gets an email recommending another product that is related to the one they just purchased. She sees the relationship. She has been wanting a product like that for some time, but didnt know where to find it and you have just brought it to her attention.
he clicks on the link in the email and purchases the related product. Autoresponder #11 has done his job.
Do you see the value of my secret agents, my autoresponder friends? They work all the time, even when I dont. I can spend time with my family, sleep, develop more products, anything that pleases me, and my auto responders will keep working without me.
If only I could take them out for dinner to celebrate another record-breaking year at FamilyEBiz!
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Copyright Stephen Beck, 2010
You have permission to reprint this article as long as you don’t make any changes and include the bio below.
Stephen Beck can teach you online business set up steps and how to make your first $1000 on the internet. Pick up a FREE link to his webinar, where Stephen shows you everything you should do: http://www.youronlinebasics.com.
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