Free Webinars: How To Let People Know About Your Services

My last article focused on four types of webinars. Model number two: ”How-to Webinars” deals with all the steps involved in promoting your services with a free webinar. If you have a difficult product to sell, then this strategy will be of great to help you. You will use this model to take an educational approach that will teach your viewers how to do something. Once they feel they do not want to handle the issue personally, then this is where your services will come in. The mortgage industry is a perfect example of where this type of ”How-to Webinar” works well.

Using the example above, you can teach people how to do their taxes and probate on your webinars. You may even teach them how to choose a qualified professional. After you have taught them what has to be done, then the next step will be to offer your services to get this done for them. You will have to be just as qualified as what you have described. You can give them a general guide of 10 things that they will need to know when choosing a best person to work with. Your competitors may meet five of these. However, you must ensure that you have the skills and expertise to meet all 10.

These types of webinars can be used as a tool to teach people about the new regulations and rules that have been implemented. One topic that could yield lots of money for any tax attorney would be how to tackle your taxes. The tax attorney can use the beginning of each tax season to put in place the “How-to Webinar” that will teach people about new changes and rules in this sector. They will see all the bureaucracy that is involved, and then he will show how he may help them.

Service-related industries do not use “How-to Webinars” that often. However, these industries are one area that could really boom with webinars. Webinars can be used to pre-qualify, educate, make sales, and set up new appointments in any service industry.

In which service sector could webinars be used? Realtors who are trying to sell under-valued properties to buyers could use them. This could even be applied to realtors that are trying to sell their services and are saying they are better than the competitor. Even health care professionals who are trying to teach their audience about the latest in their field could use a webinar. They can easily teach, and then make a follow-up appointment with these same people.

Another example would be an insurance salesmen who wants to sell plans to their clients. They can show them each plan separately and then try to show why some are best for different types of people. After this has been done on the webinar, then it would be a good idea to do a free one-on-one consultation to help those that are unclear about the plan that is best for them.

I am all for one-on-one consultations. I know they are necessary in some industries. However, I am talking about pre-qualifying everyone before I set those appointments. I am only setting up appointments with those who are interested and ready to buy.

A non-profit organization can benefit from webinars. Potential donors will hear about them, and after the webinar is finished, they may even be inclined to make a donation through the website that the presentation will mention. When it comes to making money online, there are endless options that “How-to Webinars” can tap into.

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Copyright Stephen Beck, 2010

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Stephen Beck enjoys teaching others how to build their businesses through webinar planning. Go get his free online business information at http://www.WildlyWealthyWebinars.com so that you can begin right away.