Follow Up to My Rant!

Hey!

This is Stephen Beck with FamilyEbiz. I usually do not send a
newsletter midweek, but I wanted to follow up on my rant that I
sent on Sunday. If you want to read the rant I am talking about,
go here:

http://www.familyebiz.com/blog/2007/01/21/my-first-rant-of-the-year/

First, I did not have any one company or person in mind when I
listed the ways Christian businesses can be selfish with their
companies. It was amazing how many emails said, “Oh, you must be
talking about so and so.” or “Aren’t you going to make so and so
mad?!?”

These are selfish business practices that I have observed over
the past five years and I felt a need to bring them to light.
Some people chastised me for criticizing other Christian
businesses, but when Peter was messing up, Paul told him about it
(and did so publicly)…and I’m sure that Peter thanked him for
it later.

I haven’t named any names because these are general principles
and not about a specific company. If I had a grievance against a
particular company, I would go to them in private.

Second, I am not saying that ALL Christian businesses should
promote other people’s products. If that is not in your business
model, I have no problem with that. What I DO OBJECT TO is asking
other’s to help promote your products, magazine, forum,
teleconferences, conferences, ebooks, regular books, etc WHILE AT
THE SAME TIME, refusing to promote their products or company in
return.

This is the ONE-WAY street that I am opposed to…all of the
promotion goes one way and benefits one company (usually the
company that is better known).

Again, I am NOT saying that every company has to promote every
product they are requested to promote. And I am not saying that
just because I promote your product that you necessarily have to
promote mine. It needs to be a good fit for your readers and it
needs to fit into your schedule (maybe you have just finished a
large promotion and want to give your readers a rest).

But I am saying that a promotion should be a win-win situation
for everyone involved – the one doing the promoting, the one with
the product and above all, the customer.

Again, this is the Golden Rule.

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The room block for our FamilyEbiz Expo expires Jan 30. After that
date, I can not offer you the reduced room rate and I can not
guarantee that you will be in the same hotel with us.

And you DO want to be in the same hotel as us because we are
going to have soooo much fun!

Read all about the FamilyEbiz Expo coming on Feb 23-24 in San
Antonio:
http://www.FamilyEbiz.com/expo.php
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This Sunday (on my regular newsletter day), I will give you tips
and tricks of approaching other companies to help promote your
products. There is a right way and a wrong way to do it, so you
will not want to miss it.

Blessings,

Stephen Beck

PS. REGISTER RIGHT NOW for our FamilyEbiz Expo:
http://www.FamilyEbiz.com/expo.php