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Teaching families to succeed in their own businesses.
8
Jun
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Tags: finding products, Girls Get Up and Go, send out cards
17
Dec
BEFORE you spend a lot of money on info products …BEFORE you
spend a ton of time and effort creating web pages and blogs
…BEFORE you start creating ANY information product…
You need to see if your niche or topic has any potential!!!
Tonight, I’ll be sharing how to determine if a niche or topic
will be profitable using my SCIENTIFIC APPROACH…
I’ll also share how to find UNDER-DEVELOPED pockets of demand in
super competitive niches…
And I’ll tell you how to “read people’s minds” to find out what
problems they are trying to solve …and solving people’s
problems is the fastest way to become wealthy!
———————————————————–
THIS WEBINAR IS NOT FREE! It is a PAID webinar where I share
EXACTLY how I research a niche or topic and you get to ask
questions at the end! As long as you like…
And you get 38% off the regular ticket price with my special Back
Stage Pass.
But you better hurry …I only have 28 back stage passes left and
when they’re gone, THEY’RE GONE!
http://www.FamilyEbiz.com/ScientificNiche
———————————————————–
QUESTION: “If I own 8WeeksToProfits and have been through the
Niche Research Exercise, will this be the same thing?”
Actually no.
I am recommending a new tool and this webinar will go into
greater detail about using the terms that people search on to
identify quality niches and find out EXACTLY what they are
looking for!
But Hurry! The webinar is tonight and the Back Stage Passes won’t
last long…
http://www.FamilyEbiz.com/ScientificNiche
Stephen Beck
PS…Stop guessing what people want! KNOW FOR SURE with my
Scientific Approach!
http://www.FamilyEbiz.com/ScientificNiche
Tags: choosing a topic, keyword research, keywords, niche reserach, profitable niche
8
Dec
Just a few quick reminders…
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“What’s Hot, What’s Not” Launches at 12pm-noon! (central)
=========================================================
Launch site: http://www.FamilyEbiz.com/hot
And you will want to get your copy at launch time because the
FIRST 10 FAST MOVERS are invited to a private closed-door webinar
called:
The SCIENTIFIC Approach to Choosing a Niche!
- Live Webinar on Dec 17 at 8pm (We will record this one!)
- EVERYTHING you need to know to choose a profitable niche
- Determine the demand and competition BEFORE you begin
- How to find under-developed “pockets” in super-competitive
niches!
- Never be in doubt again!
- Q&A at the end!
Again, only the FIRST 10 FAST MOVERS will be invited to that
EXCLUSIVE webinar. So act fast!
Launch site: http://www.FamilyEbiz.com/hot
Also…
————————-
WARNING! DEADLINE ALERT!
————————-
Because we share EXACTLY what we do in this DVD set, we have NO
IDEA how this will affect our ongoing online business.
Therefore, we are pulling the DVD set from the market on
Thursday, Dec 10 at 11pm (Eastern) until further evaluation.
————————
WARNING! DEADLINE ALERT!
————————
I will send an email later today announcing the first 10 fast
movers.
Now, go to the link below and refresh the page at exactly
12pm-noon!
Launch site: http://www.FamilyEbiz.com/hot
Warmly,
Stephen Beck
PS…we announced the contest winners last night on the webinar.
Here they are…
Random drawing winner – Ken Montville
Contest entry winner – Sherry, December 1st, 2009 at 1:16 pm
(Sherry didn’t put her last name, but I have her email)
Tags: 2010, bernadette doyle, dvd set, internet gurus, internet marketing, online business, sell information products, webinars, whats hot, whats not, yanik silver
3
Jul
A common mistake is to assume that a good product is all that you need to be successful. Your product can be great but without good marketing no one will know about it. One vital component to good marketing is good copywriting. If you want to make more sales for your product you must use good copywriting to do so.
Copywriting is vital when promoting online business opportunities. I thought the key to success in promoting real home business opportunities was to have a great product. I was wrong because even though I had new products every month there was no increase in my income. I realized that I had to sell these products to make money. At that point I made a decision to focus on writing good sales copy.
Expert copywriter Joe Sugarman says that good copywriting should cause a person to pay money for a product or service. That is the key to doing it effectively. Here are some strategies I recommend to improve the overall effectiveness of your copywriting.
1. Research
There is an old saying if you fail to plan you plan to fail and this is true with copywriting for online business opportunities. You must research before you write. Research starts with looking at the potential customer. Identify the frustrations and problems that your prospective customer wants solved. Taking this one step will help you to resonate in the mind of your customer and make more sales than your competitors who fail to do this.
As part of your customer research find out if you can identify specific vocabulary the customer uses and biases the customer might have. For example, engineers tend to be very analytical about making decisions. They also use a vocabulary that is unique to their profession.
Learn about your customer so you can draft a sales letter that is focused on that customer, not a general person. Personalization is the key.
In addition to researching your customer you should also research your product. Point out the features and benefits that your product possesses when promoting online business opportunities. Keep a list of them nearby so you can point them out in your copywriting. The features list what the product does. The benefits list how the features help the customer. To identify the benefit, read the features and ask how each feature helps the customer. This is what your customer thinks when he or she reads your sales letter, so make sure you address it.

2. Index Cards
You probably recall index cards being used when writing papers in school. What you may not know is that they are also great for copywriting. When you answer the questions you come up with for the customer put them on the card. This will give you a lot of valuable information about your target customer. You should also include the features and benefits on the card also.
As you create the cards, write down the sentences that you want to include in your sales letter. This gives you a head start in the writing process. You do not need to write the final draft, just the main idea as a reference point.
Taking this extra step will make your life so much easier because you can just use the cards to write. Dan Kennedy taught me this technique.
These simple steps for writing copy for online business opportunities will go a long way towards improving your copy. Skipping these steps however can hinder your efforts to write copy that sells.
__________
Copyright Stephen Beck, 2009
You have permission to reprint this article, as long as you don’t make any changes and include the bio below.
Stephen Beck specializes in helping families launch a home-based business. Go get his 3 free videos at http://www.8weekstoprofits.com so you can start today.
Tags: copywriting, planning, research
1
Jul
Hey, I have a guest article for you today from one of my students …enjoy!
Networking Tips: Networking for Introverts – Event, Process or Part of Life by Patricia Weber, Business Sales Coach for Introverts, Shy and Just Plain Sales Reluctant http://www.profcs.com/app/?Clk=3083266
On a recent teleclass where I answer introvert and shy in business and sales questions, a gentleman observed that my focus for business building seemed to be slanted toward networking. His take was networking are events. I’ve found as an introvert I’ve just thought of networking differently than maybe some extroverts. When I try it the extroverted way, I usually regret it. In all situations, networking is like open-heart surgery: it takes time. Rush it and you may as well have never started it because you can do more damage than good.
Networking groups. A group meets for a purpose and intention of networking, it may have some structure, people say they are committed and members have a similar audience they want to reach. All good ingredients that can get results but the mindset that treats this like an event or process doesn’t find those results.
Networking events. These can be either business or social: Chamber of Commerce, professional organizations monthly or weekly meetings, and specific celebratory events like anniversaries shared with others. When they lean toward business, you often find a mentality in action, “He who leaves with the most business cards wins.” That’s exhausting for an introvert. Really, what is the purpose if you haven’t met someone you want to continue to get to know?
Networking at events with other purposes. Conferences or seminars have networking, but it happens naturally as you move from one activity on the agenda to another. This is a bit more controllable in terms of savoring your energy before, during and after if you are more introverted.
Networking with your current connections. This is where the results are from all of the above, and your life events. Talking with Ms. Amos at church who happens to have a niece in the financial planning business. Ms. Amos says her daughter is considering changing work field. Do you ask yourself, “How can I help with that?” and then if you find you can, do you suggest to Ms. Amos to have her daughter call you?
If someone had a diet that worked, would you ignore it? Then why would you not listen to every conversation, at every path in your life and ask yourself, “How can I be of help? What can I offer to the situation?” Then act on this. Networking is part of life. And don’t rush the surgeon. Perfect for the introvert? With our innate skill set and some strategizing.
Do you want to join learn some better ways to overcome your own networking? Patricia Weber’s 50 page ebook helps introverts, shy and just the networking reluctant, who either might start a business during an economic downturn, or are in business already, yet suffer from a faulty thinking, “My expertise alone is so solid it will bring in sales revenue.” Networking Secrets for Sales Reluctance: How I Overcame Unsuccessful Networking as an Introvert, http://www.profcs.com/app/?Clk=3083266
gives a specific way introverts in particular will appreciate: an internal step by step process with a specific network reluctance beliefs and how to turn them into beliefs that get results in the networking process.
http://www.profcs.com/app/?Clk=3083266
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