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Teaching families to succeed in their own businesses.
Steve & Kerry are The Couple Next Door who accidentally stumbled upon secrets to a successful income on the internet. They teach families how to improve their bottom line with webinars and creating11
Mar
Webinar strategy. Without a doubt, you have got to get this right to be successful.
First, what do you want to accomplish with your webinar? Do you want to educate your audience? Do you want to sell your products and services at the end? Do you want to train existing customers or employees?
Once you have decided on your purpose, you can start planning. For example, if you are trying to educate your audience, you should include a “call to action.” This could be a visit to your website, a “buy now” button, or a phone number on the bottom of your webinar screen.
Or if you are trying to sell your products, design your presentation with your sales pitch in the middle and your most interesting points at the end. This way your viewers have to watch your whole sales pitch in order to get to the meat of your presentation.
Another webinar strategy (especially for professionals who are selling their services) is the “how to choose a qualified professional” webinar presentation. List ten essential qualifications for choosing [your profession] and then make sure you are the only one that meets all ten qualifications! You determine the qualifications, you choose the top ten that ONLY YOU meet!
There is also the “done for you” strategy. This one works well where there is a complicated process involved. After you have explained everything they have to do, you can offer your services to do it for them for a reasonable price. One professional that could use this strategy is a tax attorney or accountant. He could plan a webinar that outlines in detail the biggest changes for the year in the tax law, even showing the forms to file and the deadlines.
After you’ve finished laying out all this information, offer to do it for them for a set fee. They will feel empowered from the content of the webinar but also relieved that someone else could do it all for them.
One more webinar strategy is pre-qualification through education. Imagine a webinar presentation that educates the prospect about your products and services BEFORE they get on the phone with you. They will be pre-qualified and they will see you as the expert in your field. After all, you are the only service professional that they have seen on a webinar.
A good example of this would be lasik eye surgery. A 60-minute webinar presentation with question and answer at the end would go a long way to screening the serious prospects from the people who are just looking. And the call to action at the end would recommend they call your office for an appointment to see if they are a qualified candidate.
Imagine the qualified applicants you would get if they were devoted enough to sit through a 60-minute webinar and then pick up the phone to call your office! Your closing ratio would go through the roof!
Hopefully, you are seeing the huge possibilities that good webinar strategy and solid webinar planning can open up for you. If you design your webinar with right goal in mind and include a call to action in your webinar presentation, there is no end to the amount of qualified customers and leads you will attract!
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Copyright Stephen Beck, 2010
You have permission to reprint this article as long as you don’t make any changes and include the bio below.
Stephen Beck is an expert at showing individuals and small businesses how to increase their sales using webinars! He invites you to an informative FREE weekly webinar to discover webinar strategy that only the most successful webinars use. Hurry, these fill up quickly! Lock in your spot here: http://www.WildlyWealthyWebinars.com.
Tags: design webinar, webinar planning, webinar presentation, webinar strategy
9
Mar
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8
Mar
How to run your own webinars…that is the question.
To begin with, you will have to create an interesting presentation that compels your audience to act. You will want to educate your viewers, but in the end, you want them to buy your product or services
You have to walk the fine line of giving really great content as well as asking them to DO SOMETHING at the end of your webinar. That can be visiting your website, picking up the phone or driving over for a visit.
After you create a killer presentation, you have to find a webinar hosting company so you can present your information to hundreds of people at one time. There are several good ones out there including GoToWebinar, WebEx, Adobe Connect and few others. Or you can hire individuals to run your webinar for you.
Also, there are webinar “how to” courses that show you every step and give you the reasoning behind each one. Make sure you choose a course that has lots of step by step video so you don’t get lost. Then turn the course over to your techie person, employee, secretary or teenage kid and have them learn how to setup your webinar!
Next, you have to have a way of recording the webinar so you can show the replay. Let’s face it, not everyone will be able to attend your webinar “in person,” so you can pick up a few more sales by offering a replay.
Now here’s a million dollar tip: Always have a reason to “buy now” in your webinar. Either the sale price is expiring in 48 hours …or you only have a limited amount of appointments left …or an extra special bonus will expire at the end of the week …anything to get them to take action immediately after the webinar.
This is why it’s ideal for you to have as many viewers watching your webinar “live.” It gives you greater control over the event and the rewards for taking action. However, even in the replay, you can make it clear that there are incentives for acting immediately.
And finally, you want to follow up with your webinar attendees. If you ask for full contact information, you can send those that didn’t buy a postcard, direct mail piece or even pick up the phone and call them.
The beauty of running a webinar is that it leaves you with folks who are “qualified.” If they have signed on for your webinar, spent 30 or 60 minutes listening, and spent time with you in follow-up, they will very likely buy your product or service.
Why not give webinars a try? They are really not too complicated to set up and can yield you big results.
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Copyright Stephen Beck, 2010
You have permission to reprint this article as long as you don’t make any changes and include the bio below.
Stephen Beck is an expert at teaching individuals and small businesses how to increase their sales using webinars! He invites you to an amazing FREE weekly webinar to learn lots of webinar how to secrets. Hurry, these fill up fast! Lock in your place here: http://www.WildlyWealthyWebinars.com.
Tags: how webinar, webinar how to
2
Mar
Snow In Texas?!?
Published in Couple Next Door Ezine, Live Workshops, Seminars, work at home
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Tags: Homeschool Biz Expo, Jeff Mills' Boost Seminar, success, underground, yanik silver
23
Feb
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22
Feb
Trying to record your webinar?
Let me show you a few tricks, but first, here are some reasons why you would want to record your webinar in the first place:
- Replays
Many people who couldn’t attend your webinar live are still interested in your products or services. So, providing a replay is a great way to get more sales and even have your customers pass the replay along to others virally.
- Product Creation
A webinar recording makes a great stand-alone product when you upload it to a password protected site or burn it to a CD.
- Training Module
This one is related to “product creation” above. Record a webinar so you can add the recording to an existing product or perhaps extra training on a specific topic. You could even record webinars and use them as bonuses to give away with the purchase of one of your major products.
So, how to record a webinar?
Some webinar hosting companies have a recording feature built in, but you always want your own recording as a back up. And strange as it may sound, your recording may higher quality.
Step 1: Login into your webinar host as the organizer and start your webinar
Step 2: Using a SECOND computer, login as an attendee to your own webinar
The second computer needs to have screen capture software such as Camtasia so that you can capture your webinar that is now showing on the screen. Screen capture software will capture all of the video and audio from your webinar – and allow you to turn it into whatever file type you need.
Step3: On your second computer that is recording your webinar, set your screen parameters and audio settings and hit “record.”
Make sure you set your audio to record “inline” and use a 1/8 to 1/8 audio jack to “trick” the computer into recording only the webinar and not your voice when presenting on the other computer. Otherwise you would have to out the recording computer in another room that is completely quiet!
But if you plug one end of the 1/8″ cable into the mic jack and the other end of the 1/8″ cable into the headphone jack, you can set the recording computer right next to you and even see in real time what your attendees are seeing. This helps with lag problems and is a great safety check when presenting live.
Step 4: When finished recording, render the file either to burn to a CD or for uploading to the Internet.
You can also spice up your recording by adding music on the front end and back end. Make sure to use royalty-free so you don’t get in trouble. You can also add a “call to action” on the web page that has your webinar replay. This way, they don’t have far to go when they watch your replay and want to buy!
So, record your webinars and start watching your online or offline business explode using webinars!
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Copyright Stephen Beck, 2010
You have permission to reprint this article as long as you don’t make any changes and include the bio below.
Stephen Beck is an expert at showing individuals and small businesses how to explode their sales using webinars! He invites you to an amazing FREE weekly webinar to discover tips on running your own webinar and how to record a webinar yourself. Hurry, these fill up fast! Lock in your spot here: http://www.WildlyWealthyWebinars.com.
Tags: how to record webinar, record webinar, record webinars