July 23, 2006

What I Learned on Summer Vacation!

Filed under: Online Techniques — Steve @ 2:23 pm

Hey,

Sorry for my tardiness in getting this latest edition of the
Family Ebiz newsletter out… It has been quite a busy summer. We
have spoken in Kalispell,Montana, Houston, Texas, Ontario
California, and next week we will speak in Modesto, California.

I’m trying to settle down to get some seminary reading done as
well as add some really killer stuff to my home study course,
Secrets to Building Sites that Sell. I have learned a ton of
things from the students in my coaching class to improve the
course and I want to include those improvements when we re-
release the course sometime this Fall.

But what I really wanted to share with you is the lesson I
learned at Disneyland. Yes, you read that right…Disneyland!

After our conference in Ontario, California, we decided to take
the kids to Disneyland. Now, I have heard horror stories about
the long lines for the major rides, and that a family could spend
hours and hours waiting in line instead of enjoying their time at
the park.

So, we cruised the Internet to see if we could find a solution to
this problem, and Kerry found a really cool software program that
helped us avoid most of the lines. In fact, most of our wait
times were about 10 to 15 minutes and there were only three times
when we had to wait about 30 minutes. And we rode all of the
major rides…some more than once.

Now, before I tell you the name of this incredible software
program, let me tell you some of the lessons I learned from this
experience that you can apply to your own online business…

First, let me tell you how the software program works. You tell
the program which rides you want to ride, and it searches all of
the estimated traffic patterns for the people in the park that
day and gives you a print out detailing what order you should
ride those rides. Now, this also works in conjunction with a
really cool system that Disneyland has in place.  It is called
“Fast Pass” and it works like this:

If you want to ride a very popular ride, then you go to to that
ride and find the special machines that offer a “Fast Pass”
ticket. These tickets tell you a time later in the day when you
can come back and enter the “Fast Pass” line.

So when you come to a popular ride in Disneyland, there is always
the regular line and there is the “Fast Pass” line. Just by
showing your “Fast Pass” ticket (that you received an hour
earlier), you can avoid the regular line and use the “Fast Pass”
line to go right up to the head of the line for the ride, passing
hundreds of people along the way.

So what is Disneyland teaching us? That if you are willing to
delay gratification AND you have a plan, you can avoid
competition and be successful in your online business (or any
business for that matter).

Now, success in this case is riding a ride. And of course, your
competition is the line of people waiting to ride the ride (who
are standing between you and success). But if you are willing to
delay gratification for a little while, not chasing the quick
buck, then you will build an online business that has structure
and permanence.

Meaning, by using some of the tools I have shown you in previous
newsletters and on the internet tools page of my website, you can
research your niche, find what they want, do a little keyword
research and rank high in the search engines for keyword terms
that are not as competitive.

By delaying gratification (not trying to replace your day job
income in two months!) AND having a well thought-out plan
(preferably with some help from someone who knows a little about
online marketing), in the long run, you will make more money in
less time!

So plan ahead, get some knowledge under your belt, and then walk
past the thousands of websites in your niche to the head of the
line…then enjoy the sweet ride of success!

(…fasten your seatbelts and keep your hands in the vehicle at
all times…)

Blessings,

Stephen Beck

PS. Oh, I almost forgot. That software program is found at
www.RideMax.com